Social Media
Engage patients. Build trust. Grow your practice online.
Social Media Marketing for Healthcare Providers
​Your patients are on Facebook, Instagram, and LinkedIn. But are you? Our social media marketing for healthcare pratices helps you increase visibility, connect with your local community, and attract new patients with content that builds trust and drives engagement.
Why Social Media Marketing Matters for Private Practices
Patients today expect to see healthcare providers online before they book an appointment. In fact:
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74% of patients use social media to research healthcare providers.
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Clinics that post regularly see up to 32% more patient enquiries.
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Social media isn’t just about posting pretty pictures but is about creating trust, authority, and patient relationships. Whether you’re an audiologist, optician, physiotherapist, or dentist, social platforms give you a powerful way to stand out locally and attract more patients.
What's Included in Our Healthcare Social Media Strategy
We manage your entire social presence, so you can focus on caring for patients:
01
Social Media Strategy & Planning
​A custom plan for your clinic, including posting schedules, content themes, and engagement tactics.
02
Content Creation & Management
Professionally designed posts, captions, and graphics optimised for Facebook, Instagram, and LinkedIn.
03
Paid Social Media Advertising
Target local patients with Facebook and Instagram ads for maximum reach and ROI.
04
Community Engagement & Reputation Management
​We respond to comments, manage reviews, and ensure your practice is active and approachable online.
05
Analytics & Reporting
​Track growth, engagement, and conversions with clear, easy-to-read reports.
Why Choose Otrendo Healtchare Marketing Social Media?
Healthcare-Focused Expertise – We know what patients want to see from providers.
Done-for-You Service – From strategy to daily posting, we handle everything.
Compliance & Privacy – We follow all GDPR and HIPAA guidelines.
Proven Results – Our campaigns increase engagement and patient enquiries within weeks.
How Our Healthcare Branding Process Works
1
Strategy & Goal Setting
We define your objectives; brand awareness, bookings, or patient engagement.
2
Content Creation
& Posting
We create branded posts and captions tailored to your audience.
3
Ads & Growth Campaigns
We launch targeted ads to attract new patients in your area.
4
Reporting & Optimisation
We monitor performance and adjust strategies for the best results.
Our Social Media Platorms
We specialise in the platforms that matter most for healthcare providers:
Ideal for community engagement and ads.
Showcase your services visually and build trust.
​Perfect for networking, B2B and specialist practices.
Which social media platform works best for healthcare?
​Facebook and Instagram are the top choices for local patient engagement, while LinkedIn works well for specialist practices.
Do I need to be active on all platforms?
Not necessarily, we’ll recommend the best platforms for your goals and budget.
Can social media really bring in patients?
Yes! With the right content strategy and ads, social media is one of the most cost-effective ways to increase bookings.