Email & SMS Marketing
Stay connected. Build loyalty. Increase patient bookings.
Email & SMS Marketing for Healthcare Providers
Email and SMS marketing are two of the most effective ways to retain patients, reduce no-shows, and increase repeat appointments. Our email and SMS marketing services for private healthcare clinics help you communicate with patients in a personal and compliant way.
Why Email & SMS Marketing Matters for Healthcare Clinics
Patients want convenience and reassurance. Whether it’s appointment reminders, follow-up care instructions, or exclusive wellness tips, timely communication builds trust and keeps your practice top of mind.
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Email marketing delivers an average ROI of 36:1, which is the highest of any digital channel.
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SMS messages have a 98% open rate and are read within minutes.
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For audiologists, dentists, physiotherapists, opticians, and wellness providers, these channels aren’t optional but essential.
​What’s Included in Our Healthcare Email & SMS Services
We provide done-for-you campaigns designed to engage patients and increase bookings:
01
​Email Marketing Strategy & Campaign Management
​Custom campaigns for patient education, promotions, and appointment reminders.
02
SMS Appointment Reminders
Reduce missed appointments with automated text message reminders.
03
Automated Patient Journeys
Set up welcome emails, post-treatment follow-ups, and recall reminders for ongoing care.
04
Custom Email Templates
Professional, branded email designs optimised for mobile.
05
GDPR-Compliant Delivery
We ensure your campaigns follow data protection and healthcare privacy regulations.
06
Analytics & Performance Reporting
​Track open rates, click-throughs, and conversions for every campaign.
Healthcare-Focused Expertise – We know what patients respond to.
Why Choose Otrendo for SMS & Email Marketing?
Fully Managed Service – From strategy to sending, we handle everything.
Automated Systems – Save time while improving patient engagement.
Proven Results – Clients see fewer no-shows and more repeat appointments.
How Our Healthcare Branding Process Works
1
Discovery
& Planning
We identify your communication goals, whether that is patient retention, reactivation, or education.
2
Campaign
Design & Automation
We build branded email templates and SMS workflows for maximum engagement.
3
Launch
&
Optimisation
We schedule campaigns, monitor performance, and tweak for the best results.
Is email and SMS marketing GDPR-compliant?
Yes, our strategies are fully compliant with GDPR and healthcare privacy guidelines.
Will patients find this intrusive?
Not when done properly. We create helpful, relevant communications that patients value.
Do you provide the software or work with mine?
We can work with your current system or recommend healthcare-approved platforms.